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Baby Boomers strive to age gracefully

Baby Boomers have life experiences that endow them with wisdom and knowledge.

However, aging isn’t confined to one’s mental and spiritual development. Aging is also displayed–through fine lines, wrinkles and other marked characteristics. The more than 76 million Americans that can call themselves Baby Boomers are inevitably aging.

Millions of people spend billions of dollars every year on products and services that promise to help them gracefully age, with Baby Boomers driving 75 percent of the market estimated to be worth $345.8 billion by 2018.[1]

While these products assuredly include cosmetics and surgery, dietary supplements are a leading combatant to support the aging process, especially because with aging comes the irony that one is advised to consume fewer calories but also just as much, or even more of certain, nutrients. Hence, it’s not surprising that nearly 80 percent of Baby Boomers and the pre-1946 group of Matures reported taking at least one supplement in 2013, with each group averaging 3.4 or 4.3 supplements daily, respectively.[2]

National Enzyme Company offers businesses numerous nutritional supplements to support the aging process with options to customize a formula or offer a proprietary blend with our private label program.

A 2013 economic study conducted by Frost & Sullivan, through a grant from the Council for Responsible Nutrition Foundation, found that targeted populations who use dietary supplements may be benefiting more than themselves as the potential health benefits may also “lead to positive health care savings” for individuals and society.

“This report provides one more reason for doctors and other health care practitioners to open a dialogue with their patients about incorporating supplement usage along with other healthy behaviors. For consumers, it’s a wake-up call to talk to their doctor or nurse practitioner, their pharmacist, or a registered dietitian about smart prevention, including which dietary supplements and what intake levels are right for their individual lifestyle,” said Steve Mister, president of CRN Foundation, in a September 2013 news release.[3]

The study identified potential savings to be in the billions.

“As an economist in the face of escalating health care costs, it’s rewarding to reveal good news for health care practitioners, public policy officials, insurance companies and patients…” said Chris Shanahan, global program manager with Frost & Sullivan, in the news release. [4]

As consumers are increasingly looking for purposeful products specifically directed to support their health goals (a labeling conundrum for companies seeking to offer such products as the FDA tries to keep the pace with label claims[5]), digestive and eye health supplements sales are the top contributors to those figures.[6]Similarly, joint health continues to be the top concern among supplement users.[7]

NEC offers several proprietary blends and private label blends that businesses and contract manufacturers can offer their customers looking for products that support specific health goals, including BioCore® EdgeBioCore® Optimum; BioCore® Optimum CompleteBioCore® Dairy UltraBioCore® ARBioCore® ProEnzymolic® Vision SupportImmune RefresherHealthy Mind; and Healthy Soft Tissue Recovery.

Beyond supplements that support an individual’s situational health goals, more research and information is being offered about the effects that free radicals can have on one’s body and, in particular, on the aging process. Thus, the demand for products formulated with antioxidants, such as National Enzyme Company’s Enzymolic® Antioxidant Support, is increasing and expected to continue to grow, according to Packaged Facts.[8]


[1] Antiaging Products and Services: The Global Market. ReportLinker. August 2013.

[2] Natural Marketing Institute 2013 data.

[3] New Economic Report Finds Dietary Supplement Usage Helps Reduce Individual and Societal Health Care Costs. Council for Responsible Nutrition. Sept. 23, 2013.

[4] Ibid.

[5] Willis, Laura. “Keeping the Pace with Clean Labels.” Natural Products Insider. July 31, 2014.

[6] Hennessy, Maggie. “Functional food giving supplements a run for their money.” NutraIngredients-USA. Aug. 12, 2014.

[7] Natural Marketing Institute 2013 data.

[8] Antioxidant Products in the U.S.: Foods, Beverages, Supplements and Personal Care. Packaged Facts. April 2012.